BOSCH CO (16-07-13)


Following the CPFLEnergia visit, we also went to examine the Flex Fuel injection technology engineered by Bosch. Bosch is now an international organization that holds its origins in Germany dating back to the late 19th century. They have been in Brazil for over 50 years and specialize in automobile technology, though they are also in other markets such as thermo-technology, industrial technology, and other electronic-affiliated fields.

Prior to my visit, i had heard of Bosch, and have seen their logo in widespread locations, but I did not know what their product line consisted of, and knew very little about Flex Fuel, its development, its use, and its advantages. Coming out of the visit I discovered that the Ford Model T, the first vehicle available for commercial sale used Flex Fuel, but the technology was then abandoned for various reasons internationally, including the Prohibition movement in the United States, as ethanol was an illegal substance, so cars resorted to straight gasoline. In Brazil however, Bosch made a huge impact in providing consumers with Flex Fuel vehicles as a national movement, and as a result, currently over 80% of the vehicles in Brazil can run on Flex Fuel, clearly the technology is effective enough to have a secure force in the market. Flex Fuel is also available in the United States, however, many consumers are unaware of what it is, or if their vehicles even have it, so its benefits are rarely exhibited or recognized. This could be avoided if Flex Fuel was advertised at all during driver’s education and if the government backed a merge between the ethanol production companies and gas stations around the country. Again, I found no policies that are enforced in the endorsement of Bosch’s Flex Fuel injection technology, though it would be beneficial to everyone if all vehicles came installed with Flex Fuel injection technology, as  it would benefit the national economy to use ethanol in transportation, as the United States is the biggest international producer of ethanol. In addition, it would also be beneficial to the conservation of our oil reserves, and help to keep gas prices stable. 


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